The key to standing out on social media is consistency. By developing recurring or content that's produced every week, your business stays top of mind. The more consistent you are, the more your audience will recognize you for this content.
Why do you do what you do as a business owner? That’s the first question I ask everyone I work with. There is nothing I hate more than working with someone who’s “just in it to become rich.”
Small business owners are told that we MUST be on social media to get more business so we start chaotically throwing spaghetti at the wall and post to just post.
With digital marketing and social media, you’re given tools and features to meet up with your customers in revolutionary ways and we’re still in the Wild Wild West when it comes to social media marketing.
If you’re part of the great resignation or a struggling business owner who wants more sales and leads, it’s good to keep in mind that they may not care about your logo, or your fancy name and want to know how you can help them.
One of the fastest ways to get known offline is to networking within groups of your dream clients. Once you’ve been around a while and build relationships within networking groups, it’s OK to ask, “Hey can I get some love on… XYZ?”
When I tell small business owners to gather up their folks to hype up up their business, they look at me with puzzled face. “Shannon, where should I start?” It’s A LOT easier than you think!
