Short-form videos, like TikTok and Reels, used to be optional but with the changes happening in marketing they are a must to survive in the great game of top of mind brand awareness.

It's been my experience that when business owners hear the words, "content marketing" or "content strategy," they're unsure what marketers are talking about, and they nod their heads like they know what we're talking about.

More and more data is showing that people are not leaving social media apps like TikTok and Instagram and searching from within. Here are some pointers on how to get your posts to show up.

Time isn’t something we can’t create more of but often we’re wasting time doing meaningless things like scrolling Reels, gossip news, or forums on our phones.

There has been a lot of complaining happening about the changes happening with Instagram on the heels of TikTok gaining popularity. Here’s my response … either jump on board or be left in the dust.

Think of content as the electricity that lights up your house. If you don’t have that dialed in, none of the lights in your house will work. Your marketing should consist of a web content plan that is then repurposed for email marketing, blog posts, and social media.

Since the pandemic, we’ve been more small screen focused thanks to TikTok shifting the consumption of video. Learn why it’s time to think like a creator

Want to showcase your acting, point-of-view, and quirkiness? Enter short-form videos and memes. They are the stars of the entertain CITES.

I challenged myself in January 2018 to show up each Tuesday on video to teach something about social media. I wrote down 12 topics I could teach about and recorded 12 short, under 60 second videos.

Inspiring your audience is the key to being an authority figure in your niche. This puts you just one step ahead of your dream clients. It also pulls back the curtain on your business and gives them a glimpse into your life which is where relatability gold lives!