Want to sell more products and services? Get your face on video. 90% of consumers say video helps them when it comes to purchasing products and services.
If that statistic that 90% of consumers say video helps them with purchases got your attention about video marketing, then here are some other reasons why stepping in front of the camera is important to building a business & brand.
Video is the fastest way to become relatable/likable (or weed out those who don't like you) and for people to get to know you. By letting your audience hear and see you, they know what you’re like and gravitate towards either wanting to hear more from you or not hearing from you. It’s a fast way to gain trust by being your authentic self.
Video is easier to consume. And this little gadget has made it more accessible for consumers to learn and for you to even produce a video. You can show your audience what it’s like to work with you by serving them educational content that helps them understand what you do and how you can help them thus leading to sales & conversions.
It used to be, you’d have a video produced and not have many places to share that video. With social media, videos can get shared, repurposed email marketing, and don’t forget your website.
Speaking of your website, Google LOVES video. It encourages people to spend more time on your website which affects your search engine ranking.
Are you convinced? Awesome!
If you’re ready to stand out on video, sign up for my video bootcamp challenge coming in February.
The bootcamp is designed for all levels -- beginners to pro. It will give you the basics to get started, the tools you’ll need, content ideas to reach your audience, and the direction on which platforms you’ll need to be on to be the authority in your industry.